Jeremy Isaac, Port Talbot
This stunning practice in South Wales was ahead of its time and had been established for many years when Jeremy first made contact with Cathy Johnson. The practice was successful and featured a beautifully designed interior, but had no brand identity whatsoever, no signage to identify the practice and only the most basic literature. Cathy visited the practice and grasped the concept Jeremy was after – something contemporary, fluid, different, unexpected. The resulting design has been applied across the board: all items of stationery, patient newsletters, a truly unique welcome pack, interior and exterior signs and the website which won Best Private Dental Website at the Dentistry Awards.